Sales Velocity: Formula, Calculation & Benchmark
Sales velocity formula: (Opportunities × Deal Size × Win Rate) / Sales Cycle Length. Industry benchmarks and calculation examples from 939 companies.
What is sales velocity and how to calculate it?
TL;DR
Sales Velocity = (# Opportunities × Average Deal Size × Win Rate %) / Sales Cycle Length (days). Measures revenue generation speed in $/day. B2B SaaS average: $8,219/day ($3M annual). Example: 50 opps × $50K × 25% / 45 days = $13,889/day. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
Overview
Sales velocity formula: (Opportunities × Deal Size × Win Rate) / Sales Cycle Length. Industry benchmarks and calculation examples from 939 companies.
Related Questions
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For detailed breakdowns by company size, industry benchmarks, and methodology:
Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights