# What is the average lead response time?

## What is the average lead response time?

> **TL;DR**
>
> B2B average lead response time: 47 hours. Best-in-class (<5 minutes) achieve 2.6x higher close rate vs. 24+ hour response. By speed: <5 min: 32% close rate, <1 hour: 24%, <24 hours: 15%, >24 hours: 7%. Only 23% of companies respond within 5 minutes. 42% take longer than 24 hours. AI-powered routing and auto-response increase speed by 8x. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)

## Overview

Industry benchmark data from 939 B2B companies. Average response time: 47 hours. <5 min: 32% close rate vs. >24hr: 7% close rate. Only 23% respond within 5 min.

## Related Questions

- [B2B Sales Email Open Rate](https://optif.ai/learn/questions/b2b-sales-email-open-rate)
- [MQL to SQL Conversion Rate](https://optif.ai/learn/questions/mql-to-sql-conversion-rate)
- [Methodology](https://optif.ai/learn/methodology)

## Get the Full Data

For detailed breakdowns by company size, industry benchmarks, and methodology:

**[View Full Analysis](https://optif.ai/learn/questions/lead-response-time-benchmark/)**

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*Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)*

*Originally published at [Optifai Data & Insights](https://optif.ai/learn/questions/lead-response-time-benchmark/)*