Sales Team AI Adoption: 47% in 2025 (Up from 31%)
47% of B2B sales teams use AI tools (up from 31% in 2024). AI adoption benchmarks by company size and industry from 939 companies (2025).
What is the AI adoption rate in sales teams?
TL;DR
2025 B2B sales AI adoption rate: 42% (+15 percentage points YoY). Top use cases: Lead prioritization (68%), Email generation (55%), Deal scoring (48%). Source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Overview
47% of B2B sales teams use AI tools (up from 31% in 2024). AI adoption benchmarks by company size and industry from 939 companies (2025).
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Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights