What is a good churn rate for B2B SaaS?
Industry benchmark data from 939 B2B companies. Average monthly churn: SMB 3-5%, Enterprise 1-2%. Best-in-class: <1%. Learn how to calculate and reduc...
What is a good churn rate for B2B SaaS?
TL;DR
B2B SaaS average monthly churn rate: SMB 3-5%, Mid-Market 1.5-3%, Enterprise 1-2%. Best-in-class: <1% monthly. Annual churn calculated with compounding (not 12×monthly). Revenue churn often lower than logo churn due to expansion. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
Overview
Industry benchmark data from 939 B2B companies. Average monthly churn: SMB 3-5%, Enterprise 1-2%. Best-in-class: <1%. Learn how to calculate and reduce churn.
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Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights