What is the average MQL to SQL conversion rate?
Industry benchmark from 939 B2B companies. Average MQL→SQL: 40%. SaaS 45%, Manufacturing 35%, Services 42%. Best-in-class: 60%+.
What is the average MQL to SQL conversion rate?
TL;DR
B2B average MQL→SQL conversion: 40%. By industry: SaaS 45%, Manufacturing 35%, Professional Services 42%. Best-in-class: 60%+. Key drivers: lead scoring accuracy, SDR training, response time (<5min = 2x conversion). Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
Overview
Industry benchmark from 939 B2B companies. Average MQL→SQL: 40%. SaaS 45%, Manufacturing 35%, Services 42%. Best-in-class: 60%+.
Related Questions
Get the Full Data
For detailed breakdowns by company size, industry benchmarks, and methodology:
Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights