What is the average sales team turnover rate?
Industry benchmark data from 939 B2B companies. Average sales turnover: 35%/year. By role: SDR 45%, AE 30%, Manager 28%, CSM 25%. Best-in-class: <20%.
What is the average sales team turnover rate?
TL;DR
B2B sales team average turnover rate: 35% annually. By role: SDR 45%, AE 30%, Sales Manager 28%, CSM 25%. By industry: SaaS 38%, Manufacturing 32%, Professional Services 33%. Best-in-class companies (<20% turnover) invest 2.5x more in onboarding and career development. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
Overview
Industry benchmark data from 939 B2B companies. Average sales turnover: 35%/year. By role: SDR 45%, AE 30%, Manager 28%, CSM 25%. Best-in-class: <20%.
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Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights