What is the average lead response time?
Industry benchmark data from 939 B2B companies. Average response time: 47 hours. <5 min: 32% close rate vs. >24hr: 7% close rate. Only 23% respond wit...
What is the average lead response time?
TL;DR
B2B average lead response time: 47 hours. Best-in-class (<5 minutes) achieve 2.6x higher close rate vs. 24+ hour response. By speed: <5 min: 32% close rate, <1 hour: 24%, <24 hours: 15%, >24 hours: 7%. Only 23% of companies respond within 5 minutes. 42% take longer than 24 hours. AI-powered routing and auto-response increase speed by 8x. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
Overview
Industry benchmark data from 939 B2B companies. Average response time: 47 hours. <5 min: 32% close rate vs. >24hr: 7% close rate. Only 23% respond within 5 min.
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Data source: Optifai Sales Ops Benchmark 2025 (N=939 companies)
Originally published at Optifai Data & Insights